Mission
To ensure our customers always recommend our airline because we consistently provide:

• The highest level of safe, secure and reliable air transportation.
• A seamless travel experience with exceptional customer care.
• Value for money through maintaining cost efficiency. 

To ensure our people are motivated and work productively as a team because we offer:

• A healthy and stimulating work environment with open dialogue and participation.
• Competitive employment benefits and rewards.
• Opportunities for training and career development.
• Energetic and decisive leadership. 

To ensure our shareholders invest in the company because we deliver:

• An attractive return on investment.
• Sustainable profitable growth.
• The highest levels of corporate integrity and responsibility.

To ensure Jordan will be proud of us because we:

• Represent the best of Jordanian hospitality and culture.
• Promote Jordan as a destination and a gateway to the Middle East, to both business and leisure travelers.
• Support local communities and charities.

Team players

• We enjoy working and succeeding through effective communication, and believe we can achieve more by working together as one team.
• We respect people's opinions and learn from our differences.

Objective

• We make decisions based on hard facts and robust business cases, not on emotion or opinion.
• We always provide data to make our point and convince our colleagues.

Reliable

• We constantly endeavor to provide our customers with their needs.
• We guarantee strict compliance with the company's internal policies and external regulatory requirements.

Committed

• We are dedicated to deliver the best to our stakeholders.
• We set and achieve high performance standards.
• We take responsibility for our actions and our work.
• We listen and respond to both our external and internal customer needs.

Caring

• We are always understanding and helpful to our customers.
• We always try to be supportive and accommodating to our colleagues.
• We aim to deliver standards to others that we wish for ourselves.

Trustworthy

• We are always honest and transparent with our customers, partners and employees.
• We nurture trust and respect in our working environment and promote an atmosphere of open communication.