The tone of the RJ messages is unique; it targets most recent events in a humorous way while also promoting a sense of patriotism among Jordanians through the adoption of the message “Be Jordanian, Be Smart, Fly Royal Jordanian”.
The feedback, according to figures, has been very positive. RJ’s fan base on the main social media platforms increased by an average of 25 per cent since last October, while the reach has topped 450 million mark.
The airline also received tremendous exposure through global news articles, and was awarded 1 Grand Prix, 2 Gold and 2 Silver prizes at the Dubai LYNX awards 2017 for the US elections post, which essentially kicked off the new communication approach.
Royal Jordanian President/CEO Stefan Pichler expressed pride in the sassy and cheerful spirit of the advertisements, as well as in the positive impact on the audience and the number of passengers flying RJ.
“The objective of Royal Jordanian is for our communication messages to be full of fun, realistic and relevant. We are firm believers in the importance of the service delivery experience — the soft product — and we aim to put a smile on every passenger’s face,” Pichler said.
He stated: “At Royal Jordanian we believe that every seat has a story and our aim is to ensure that all our guests experience a more entertaining and travel friendly experience throughout their journey with RJ, and that their travels with us are a lot of fun, which will help lower any travel-related stress a guest may experience.”
Nov
Amman, Nov. 20, 2024- Royal Jordanian announced the launch of a new nonstop route between Queen Alia International Airport, Amman, and Washington Dulles International Airport, Washington, D.C. This exciting new service will commence mid-March 2025, while further solidifying RJ’s commitment to expanding its global network and enhancing connectivity between the Middle East and North America.
Oct
Dead Sea, Hashemite Kingdom of Jordan – October 30, 2024 – The 57th Annual General Meeting of the Arab Air Carriers’ Organization (AACO) is being held from October 29 to 31, 2024, at the Kempinski Hotel Ishtar Dead Sea under the Royal Patronage of His Majesty King Abdullah II ibn Al Hussein and by the invitation of Royal Jordanian, the national carrier of the Hashemite Kingdom of Jordan. The event brings together over 200 participants, including Chief Executive Officers of AACO member airlines, partner airlines, and industry stakeholders such as aircraft and engine manufacturers, information technology partners, and other key figures in the Arab and global aviation industries.
Oct
عمان،15/10/2024، أعلنت شركة الخطوط الجوية الملكية الأردنية عن تدشين خط جوي مباشر بين عمان والعاصمة الروسية موسكو اعتبارًا من اليوم الثلاثاء 15/10/2024 بمعدل رحلتين أسبوعيًا، وذلك ضمن استراتيجية الشركة التجارية لتوسيع شبكة خطوطها وفتح أسواق واعدة وبما يُعزز حركة النقل الجوي بين الأردن والعالم.
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These allow us to recognize and count the number of visitors and to see how visitors use our websites/app when they are visiting it. This helps us to improve the way our websites/app work, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our websites/app, the pages you have visited and the links you have followed. We will use this information to make our websites/app and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
These are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features