Royal Jordanian Airlines Launches New Routes between Amman and Stockholm
Mar
- RJ will offer twice-weekly flights between Amman and Stockholm, Sweden
- RJ to build one of the largest networks in the levant within its five years growth plan
The tone of the RJ messages is unique; it targets most recent events in a humorous way while also promoting a sense of patriotism among Jordanians through the adoption of the message “Be Jordanian, Be Smart, Fly Royal Jordanian”.
The feedback, according to figures, has been very positive. RJ’s fan base on the main social media platforms increased by an average of 25 per cent since last October, while the reach has topped 450 million mark.
The airline also received tremendous exposure through global news articles, and was awarded 1 Grand Prix, 2 Gold and 2 Silver prizes at the Dubai LYNX awards 2017 for the US elections post, which essentially kicked off the new communication approach.
Royal Jordanian President/CEO Stefan Pichler expressed pride in the sassy and cheerful spirit of the advertisements, as well as in the positive impact on the audience and the number of passengers flying RJ.
“The objective of Royal Jordanian is for our communication messages to be full of fun, realistic and relevant. We are firm believers in the importance of the service delivery experience — the soft product — and we aim to put a smile on every passenger’s face,” Pichler said.
He stated: “At Royal Jordanian we believe that every seat has a story and our aim is to ensure that all our guests experience a more entertaining and travel friendly experience throughout their journey with RJ, and that their travels with us are a lot of fun, which will help lower any travel-related stress a guest may experience.”
Mar
- RJ will offer twice-weekly flights between Amman and Stockholm, Sweden
- RJ to build one of the largest networks in the levant within its five years growth plan
Jan
Amman, 8 January 2023: Royal Jordanian was ranked as the Middle East and Africa’s (MEA) second most on-time airline for the year 2022 - according to Cirium, the global aviation analytics leader. The On-Time Performance Review was prepared at the start of the current year, assessing the performance of all airlines across the MEA region.
Nov
Amman, Nov. 6, 2022: Royal Jordanian signed an agreement with IATA to join a large number of airlines that are now using the IATA Environmental Assessment Program (IEnvA). This sustainability program will be a key tool for RJ to achieve sustainability in all air and ground operations. Globally, (IEnvA) is used by airlines, aircraft maintenance services, on-board catering services and ground handlers to enhance environmental sustainability.
Royal Jordanian Airlines uses cookies that are necessary to provide you with an efficient service when you browse our websites/applications and for the security of our websites/applications. They allow us to provide you with the best possible experience. By clicking on Agree, you consent to the use of these cookies. You can change your cookie settings at any time.
For more information, please read the Royal Jordanian Airlines cookie management policyThese are cookies that are required for our websites/app to operate. They include, for example, cookies that enable you to log into secure areas of our websites/app, use a shopping cart or make use of e-billing services
Read MoreThese allow us to recognize and count the number of visitors and to see how visitors use our websites/app when they are visiting it. This helps us to improve the way our websites/app work, for example, by ensuring that users are finding what they are looking for easily.
Read MoreThese cookies record your visit to our websites/app, the pages you have visited and the links you have followed. We will use this information to make our websites/app and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Read MoreThese are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features
Read MoreThese are cookies that are required for our websites/app to operate. They include, for example, cookies that enable you to log into secure areas of our websites/app, use a shopping cart or make use of e-billing services
These allow us to recognize and count the number of visitors and to see how visitors use our websites/app when they are visiting it. This helps us to improve the way our websites/app work, for example, by ensuring that users are finding what they are looking for easily.
These cookies record your visit to our websites/app, the pages you have visited and the links you have followed. We will use this information to make our websites/app and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
These are used to recognize you when you return to our websites. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your country of residence, your language, the last trip you booked or the reservations associated with your Royal Club account). Disabling these cookies will prevent certain pages of our websites/app from displaying correctly (for example, your Royal Club account), limit the level of online help Royal Jordanian can offer and block us from storing preferences needed to display or disable certain features