To be the Airline of choice connecting Jordan and the Levant with the world.
To ensure that our customers will always recommend our airline because we consistently provide:
- The highest and stimulation level of safe, secure and reliable air transportation.
- A seamless travel experience with exceptional customer care.
- Value for money through maintaining cost efficiency.
To ensure that our people will be motivated and work productively as a team because we offer:
- A healthy and stimulating work environment with open dialogue and participation.
- Competitive employment benefits and rewards.
- Opportunities for training and career development.
- Energetic and decisive leadership.
To ensure that our shareholders will invest in the company because we deliver:
- An attractive return on investment.
- Sustainable profitable growth.
- The highest levels of corporate integrity and responsibility.
To ensure Jordan will be proud of us because we:
- Represent the best of Jordanian hospitality and culture.
- Promote Jordan as a destination and a gateway to the Middle East, to both business and leisure travelers.
- Support local communities and charities.
We will strive for excellence and those who will succeed in our company will be:
- We will enjoy working and succeeding through effective communication, and we believe that we can achieve more by working together as one team.
- We respect people's opinions and learn from our differences.
- We make decisions based on hard facts and robust business cases, not on emotion or opinion.
- We always provide data to make our point and convince our colleagues.
- We constantly endeavor to provide our customers with their needs.
- We guarantee strict compliance with the company's internal policies and external regulatory requirements.
- We are dedicated to deliver the best to our stakeholders.
- We set and achieve high performance.
- We take responsibility for our actions and our work.
- We listen and respond to both our external and internal customer needs.
- We are always understanding and helpful to our customers.
- We always try to be supportive and accommodating to our colleagues.
- We aim to deliver standards to others that we wish for ourselves.
- We are always honest and transparent with our customers, partners and employees.
- We nurture trust and respect in our working environment and promote an atmosphere of open communication.