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Our Operating Values

To be the Airline of choice connecting Jordan and the Levant with the world.

To ensure that our customers will always recommend our airline because we consistently provide:

  • The highest and stimulation level of safe, secure and reliable air transportation.
  • A seamless travel experience with exceptional customer care.
  • Value for money through maintaining cost efficiency.

To ensure that our people will be motivated and work productively as a team because we offer:

  • A healthy and stimulating work environment with open dialogue and participation.
  • Competitive employment benefits and rewards.
  • Opportunities for training and career development.
  • Energetic and decisive leadership.

To ensure that our shareholders will invest in the company because we deliver:

  • An attractive return on investment.
  • Sustainable profitable growth.
  • The highest levels of corporate integrity and responsibility.

To ensure Jordan will be proud of us because we:

  • Represent the best of Jordanian hospitality and culture.
  • Promote Jordan as a destination and a gateway to the Middle East, to both business and leisure travelers.
  • Support local communities and charities.

We will strive for excellence and those who will succeed in our company will be:

Team players

  • We will enjoy working and succeeding through effective communication, and we believe that we can achieve more by working together as one team.
  • We respect people's opinions and learn from our differences.


  • We make decisions based on hard facts and robust business cases, not on emotion or opinion.
  • We always provide data to make our point and convince our colleagues.


  • We constantly endeavor to provide our customers with their needs.
  • We guarantee strict compliance with the company's internal policies and external regulatory requirements.


  • We are dedicated to deliver the best to our stakeholders.
  • We set and achieve high performance.
  • We take responsibility for our actions and our work.
  • We listen and respond to both our external and internal customer needs.


  • We are always understanding and helpful to our customers.
  • We always try to be supportive and accommodating to our colleagues.
  • We aim to deliver standards to others that we wish for ourselves.


  • We are always honest and transparent with our customers, partners and employees.
  • We nurture trust and respect in our working environment and promote an atmosphere of open communication.