‘A World of Stories’ — new brand campaign reflects the experience of traveling with Royal Jordanian
Jun 22, 2014 - Amman
The campaign, titled "A World of Stories", focuses on the travelers’ experience flying Royal Jordanian, from the moment they purchase the ticket up to the moment they land.
The campaign’s title harmonizes with the development and progress RJ witnessed in the course of its 50 years as Jordan’s national carrier, in terms of fleet, route network, ground and air services, as well as its IT systems that facilitate travel and provide options that make the flying experience simpler, more innovative and more enjoyable.
The multi-platform campaign, carried out on traditional and digital media, intends to reflect the travel experience in all its aspects: planning to travel, seat booking and issuing the boarding pass — all of which through the RJ website, which can be accessed anywhere in the world — airport services, including the Crown lounge at Queen Alia International Airport, board the aircraft and enjoy the comfort and entertainment on both Crown and Economy Class.
The campaign — text and advertisements — stresses Royal Jordanian's keenness to fly customers who exhibit interesting feelings and thoughts about the country they wish to visit.
The campaign urges passengers to detail their travel experience, not simply as a process taking them from point A to point B, but as an event stimulating body and soul, asking them to narrate the details of their flight and share its excitement to family and friends.
Through "A World of Stories", RJ narrates its own story of five decades, during which it transported millions of passengers, flying to the four corners of the globe and offering countless of unforgettable experiences, all the while carrying Jordan's name, flag, heritage and culture to the world.
In addition to print ads, "A World of Stories" commercials will broadcast globally on major television networks and will be supported by integrated media use and thorough placement throughout Jordan.
RJ looks to the future with the same excitement it exhibited at the time of its first flight, in 1963, particularly that now it awaits its first B787, which will add a new experience to its passengers, giving them even more reason to tell stories full of detail and excitement.
Royal Jordanian invests in its human capital with a view to becoming even more efficient and professional. It endeavors to offer passengers the best services, as befits a company of its level, thus enhancing its competitiveness regionally and internationally.
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